Salesforce Business and Technology News – April 2016

Business News

Salesforce steals the show in AIM revenue growth. FierceCIO. April 18th. Gartner has released data on application infrastructure and middleware, or AIM, software revenue, with revenue totaling $23.9 billion in 2015, only a slight increase from 2014, driven mainly by growth in platform as a service. While others still lead in actual revenue numbers, Salesforce took the lead when it came to revenue growth.

Salesforce investing in AI, deep learning. InformationWeek. April 6th. Salesforce has quietly been amassing talent in the artificial intelligence domain, most recently with the acquisition of MetaMind, a company working on deep learning for automated image recognition. MetaMind will discontinue its services for unpaid Web users on May 4 and for monthly recurring users on June 4 and delete any data after these closing dates.

Localytics aligns with Salesforce to bring deeper intelligence to marketing automation. PRNewswire. April 7th. Localytics, a leading mobile engagement platform, today announced it is working with Salesforce to bring deeper intelligence to marketing automation by integrating the Localytics platform with Salesforce Marketing Cloud. The integration enables companies to strengthen their marketing automation strategies by sharing rich customer data for deeper targeting and for developing cross-channel journeys that reach mobile users at all stages of their lifecycle.

Salesforce Sales Cloud named Best CRM Software on Market Wired. April 6th., the leading provider of online software reviews, has named Salesforce Sales Cloud as the best customer relationship management software based on client reviews and feedback.


Technology News

Salesforce puts up 2nd Japan datacenter with NEC. Enterprise Innovation. April 17th. Salesforce has signed an agreement to establish a second datacenter in the Kansai region of Japan, selecting NEC as its service provider. This data center in Japan supports Salesforce’s growing global customer base and expands the company’s datacenter capacity across the entire Asia-Pacific region.

Salesforce announces Salesforce for Messenger Platform. IT Pro Portal. April 15th. Customer relationship management firm Salesforce recently announced the release of Salesforce for Messenger, a new feature built upon the newly released Facebook Messenger platform. Through Salesforce for Messenger, customers will be able to directly communicate with the brand through the Salesforce platform.

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