Videos

GM Leverages Data for Best in Class Social Service

GM Leverages Data for Best in Class Social Service

2 years ago
Dr. Rebecca Harris Burns of GM discusses how listening advancements in data make it easier to provide the best in class service.

GM Uses Social Data to Increase Productivity and Sales

2 years ago
Whitney Drake of General Motors discusses the structure of their social care team and how social service data is helping them increase productivity and generate more sales.

How GM Uses Social Media to Improve Customer Experience

2 years ago
Carolin Probst-Iyer discusses GM’s focus on customers and how the automaker proactively addresses their concerns through social media to elevate the overall customer experience.