FitWell’s founder Baris Ozaydinli defines personas — agreeing on demographics like age, income, needs, of a target user — as part of the Lean Methodology to create and iterate on his product (oh, and secure funding).
FitWell is a Launchpad startup – learn more and apply at g.co/launchpad
How I: is a video series where entrepreneurs share their tips, hacks, and lessons learned. Check out the full playlist at goo.gl/FyQr7A\
Subscribe to the Google Developers channel at goo.gl/mQyv5L