Published on August 6, 2015 by Google

FitWell’s founder Baris Ozaydinli defines personas — agreeing on demographics like age, income, needs, of a target user — as part of the Lean Methodology to create and iterate on his product (oh, and secure funding).

More information:

www.fitwell.co

theleanstartup.com/principles
See full playlist at goo.gl/42KKTj
g.co/launchpad

FitWell is a Launchpad startup – learn more and apply at g.co/launchpad

How I: is a video series where entrepreneurs share their tips, hacks, and lessons learned. Check out the full playlist at goo.gl/FyQr7A\

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