Mobile news app La Matinale, by French publisher Le Monde, based in Paris, has a 6% higher subscription conversion on Android than on other platforms. Watch Edouard Andrieu, Director of Mobile, and Ahcene Amrouz, Product Manager for Mobile, explain how Google Play billing has helped achieve this.
– Get the Playbook for Developers app to stay up-to-date with more features and best practices: g.co/play/getplaybookapp
– Learn more how to get started with Google Play Billing: developer.android.com/google/play/billing/index.html
– Get best practices for news apps in the News Publisher Playbook: g.co/play/newsplaybook